It all began in 2015. A young entrepreneur named Mr. Krishnan stepped into the world of fast-moving consumer goods (FMCG) distribution. With an instinctive grasp of market dynamics and an unwavering commitment to understanding consumer needs, he carved a niche for himself in a highly competitive industry.

But even as the business grew steadily, Mr. Krishnan felt a persistent urge — a quiet voice whispering that there was more to be done, more value to offer, and a greater impact to make.